WHY THE NAME, "IMPACT.GRAVITAS"
When creating impact.gravitas, I wanted the name of the organization to be something catchy, unique, and something that people would remember.
- Saanya Bhargava
Founder & President of impact.gravitas
impact.gravitas was founded to make a tangible impact in the realm of plastic pollution - hence the word “impact” right in the beginning.
“Gravitas” - meaning dignity, seriousness, or solemnity of manner - is the ethos of the organization. Plastic pollution is a serious global issue and the way in which we approach it is deeply with a strength in character.
The punctuation in between the two words “impact” and “gravitas” symbolizes the urgency of the growing issue. Plastic pollution needs to be stopped. Period.